BP Outline

II. Business Activities

This section describes what the business does and how it will succeed in its location. Provide an evaluation of the industry in general (is it growing or in decline), an objective description of the competition and a discussion of who, what, where, when and how it will be done.

Describe:

Products or services: A specific list of items you will sell.

Market area and your potential customers: Any sales claims listed in your financial statements are best substantiated here. It is a good ida to use letters of support from potential customers or a survey that might strengthen your claim.

Competition: Define your competitive advantage. List your competition, their location, their strengths and weaknesses and how that will affect your sales.

Sales Strategy: How will you attract and keep your customers? How will you turn your product or service into sales?

Employees: Include yourself if you work in the business and list all responsibilities that each employee will have. Don’t forget any part-time help and their proposed schedules.

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